I think the first patch of Commanders should have been free, but any later ones would have been fine as paid.
The first new commanders in any design scheme will always be made with any current deficiencies in the balance scheme in mind, as such they serve to shore up or make the current game more interesting in case it's getting stale. And let's face it, it has been getting stale.
They just need to go and make the multiplayer free to play already, and give their fans this early DLC free for buying up front.
If you need a monetary motivation. Well, no one buys DLC for a mutliplayer game that no one plays. You need both older dedicated players as well as new blood to maintain a good community.
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