First off I wanted to make this thread to gather and consolidate ideas from the community on how to make this game better and more attractive for new/old players. Great ideas for improving the game come from not just the developers, but also the community. One such improvement is Kothre and BigRed1's project on having soldiers and units speak native languages when chosen, a community project to improve the experience.
Here are my some personal thoughts on what could be done.
1.) Free to Play
Now not all content would be free to play, my idea is to make Soviets and Wehrmacht free to play along with base campaign. This would allow for new players to play for free and get a taste of what CoH2 has to offer without a time limit. If they enjoy the game, they then may choose to purchase additional armies, campaign packs, commanders, skins, etc. Which leads into my second point...
2.) Rework of entire DLC Content System
Pretty much covers all DLC. I say keep commanders be able to be payed for, but add a crafting system so players may use multiples of warspoils as the materials needed to craft commanders, bulletins, etc. Essentially a copy of TF2's system, this will allow people to gain drops through warspoils, but break down extras or unwanted items into stuff called "salvaged material", the higher the rarity of the item salvaged, the more materials for crafting you obtain. Also using previous commanders or bulletins + salvaged material can make other commanders/ buletins. Example being Mechanized Assault Tactics + certain amount of salvaged material= Armored Assault Tactics or something of that nature. But along with these changes, keep Relics system to purchase the DLC for those who want to get on the ball early or don't want to break down their items to craft what they want. Skins can be along the same line as it is, promotional event, warspoils, purchase.
3.) Trading
Yes trading, something that can increase further interaction between players and allow people to trade unwanted items for something they want. Got a rare skin that you don't want and fancy something else? Put it up for sale!
4.) Custom Keybinding
Should have been in the game day one.
These are just some of the ideas I can think of, but I know you guys have plenty of other good ideas! What else do you think would help? Try to get more high profile youtubers involved? Designated Community Voted Player Balance teams that can help offer input? More Relic endorsed community tournaments?