The most major one is they had a design idea in mind for British, people bought British BECAUSE of their design idea.
Another important point is "Should the game be fun for everyone to play?" Making 1-click arty and emplacements take less skill than microing an army. So people with less skill can still enjoy the game and transition to the harder armies as they get better. Its a sort of handicap system. I mean how many times have you seen emplacements facing the wrong way? These guys need some help until they get on their feet with all you big dick playas.
United States
But, "Hey we are looking to patch the game in the coming months" goes a long way over nothing. Nothing = Dead Game, dont buy. Look at the activity created by the December patch announcement.

Lion king
Private Mok
보드카 중대
Heartless Jäger