Are you that short on cash Sega/Relic?
The fact that there is only english voice-over now as well as the dozen other hints should have made it absolutely clear to you by now that Relic is -in fact- not raking in millions of dollars that they can spend however they want, so why keep asking like this?
Releasing the store in the game's current state is indeed a terrible blow to Relic's reputation, but at least there is no outrageous pay2win desaster like in CoH2.
Yes, the skins apart from the highlight 1000 merit ones are terribad rip-off deals but nobody forces you to buy them.