While I agree with the general #ADAPT sentiment in the thread (the only option currently is to counter cheeze with cheeze or accept more losses), I agree with OP (and strongly disagree with Lucas Troy) that CoH shouldn't be about that.
At the moment it's all about the blob and finding units that overperform (how come no-one mentioned ISU yet!?). So for the moment, yes, do what is necessary to win if you want to win. Or play your favourite strats but expect more losses. Also - What Romeo said. Watch your replays, find your weaknesses, improve your game.
In the meantime, check any replays vs VonIvan & Siberian if you want to see the sad side of CoH2 and learn the latest cheese:
http://www.coh2.org/replay/22896/vs.-von-and-sib
http://www.coh2.org/replay/23376/vs-von-and-sib
(They lose these but they win the other 95% of the time. Couldn't bring myself to post a link of them cheezing a win)
And thus we await the new patch...
Maybe because we don't use "cheese" all the time Bulgakov my fanboi raging name-calling friend.



Anyway since I know you'll just resort to dumb reasoning's and name-callings like you always do Bulgakov I'll just end the conversation here

Here's a replay of my current soviet strategy of using irregulars, t-34s, and howitizers vs higher levels. It's actually quite effective against most people I've found.
This has been the case since vCOH. Higher rank often equates to more abusive and less creative strategies to get there. COH does not reward you for playing "fair", you either fight fire with fire or you'll lose more often.
Mmmm, that's not always true, I mean, it happens sometimes unfortunately, but not everyone who's high ranked does this shit, trust me I know, I've played tons of automatch games, the majority of people I play, and lose to at times do not normally use abuse against me. So, you can play fair in this game, only problem is people equate non-meta use as "fair play" which is quite ironic. Everything is fair play in this game(unless ofc you're using OP units, which, I honestly believe in this stage of balance we don't really have anymore OP units to deal with(just effective units). The leaderboards are another indication of the current balance(for 1v1 mostly), pretty much all are in the green department, and very high as well, so I think balance has been improved with more ways to counter things and hold out in-game.(Though that's not to say balance is perfect)