I don't understand why I have to give them money to make the game? Am I missing something? Are the days over, where we give a company money for a finished product?
Rightly or wrongly its about control. The more money you bring to the table (or the more finished product) the less control you have to cede to the corporate funders (publishers). In this case (they have 4 kickstarted games made before) they want to develop around $2million of the game first (with $1million of their own funds already invested) before bringing a publisher on board.
Many kickstarters turn to dust but I have backed several and they all came out ok. The sums are often small and I think it keeps the games industry healthy and dynamic.