People found that asset in the Alpha when the game was still under THQ. Who knows how the marketing strategy has changed in the last couple of months under Sega.
We know that Sega and Relic will want to maximize profit from COH2. The first game gave us 6 years of entertainment for a pittance of a cost if you average it out. I think there has been enough pressure from the community for them NOT to make COH2 pay-to-win.
We also know there will be DLC and additional stuff to buy for the game, we just don't have all of the details yet. I expect some kind of hybrid. Anywho, it's no surprise that there is some kind of "store" involved.
![Honor icon](/images/replay/honor_icon.png)