Why shouldn't it be? It's a fun and engrossing game with some pretty fundamental flaws but the potential is very much there to be a great game just like vCoH was.
We can try and that is the point, just because it's not a straight road to making this game competitive doesn't mean we should just sit on our butts all day.
That's a good way to look at it. Any plans on doing something bigger than GR.org/coh2.org staff has done before? LANs? Better ways to get sponsors? Merchandise?