People are bored and frustrated because they have nothing to look forward to. That's a bad time for Relic to do a "for fun" stream with no real content to deliver. Give people a carrot on the end of the stick, some kind of event or release on the horizon, and suddenly the whole mood of the community changes drastically.
For a company that sticks so tightly to their NDA and makes such great precautions about never saying anything that they can't deliver, announcing a partnership with ESL last summer and then not delivering anything at all for 6 months is a total buzzkill. They have us trained to believe that if they actually say something, it's going to happen! In the case of ESL it would have been better if they had stuck to their plan of utter secrecy and had not said anything at all. Maybe we would have had another season of SNF in the books by now. Maybe players & community organizers that are interested in competition would have something to practice toward & work on and wouldn't be quitting left and right.
