Some pretty good information in this article about Relic. Worth while to read the entire article.
http://www.gamesindustry.biz/articles/2017-04-12-sega-had-a-plan-to-quietly-become-a-powerhouse-in-pc-publishing
"We've definitely set out to make the core experience of Dawn of War 3 stand on its own. It wasn't designed around eSports. The experience was designed to be as it is... I would hope that [eSports] would be a byproduct of people loving our game, so they play it in that way as well."

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Luiz Coke
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