In corporate world all strategic decisions are made by guys with an expensive suit and carpark space reserved for their Porche, in front of HQ building. They tell people with less expensive suits what to do and how to do it, and so on.
When spreadsheets start having this color at the bottom they start shaking up staff and bringing in new blood to shake things up. If that doesn't work then its time to start cutting down expenses (staff) and squeeze as much money out of product before its insolvent.
Guy with the Porche doesn't give a flying fuck about your problems as long as the number at the bottom of his monthly accounts report is withing acceptable range.
Video gamers are expendable customers since they are prime target market only for few short years.
You and me will leave, some kid will buy Relic/Sega game next week/year and won't have any clue how 'bad' last game was.
It's cheaper for Sega to advertise next game heavily than spend money trying to fix game with problems.
Sega is big corporation not some small developer who actually cares about their product/reputation
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