I do however want to do my part and criticize bad/evil marketing as the Emperor has no clothes.
For better or worse, Sega/Relic marketing is everything.
CoH3 could be the best game in the history of RTS and Sega/Relic marketing clowns are still going to mess it up.
After failing with CoH2/DoW3 MTX business model (CHASING THE GOLDEN GOOSE) and a half-baked progression-based economy, we now have vague Sega promises of more "fair" CoH3 MTX.
CoH3 - Post-Launch Content;
Store – We want to support CoH3 for years to come while also providing players cool things to earn and unlock. An in-game Store is a critical part of that. This will be rolling out shortly after launch and it will offer players fun ways to customize their experience with cosmetics and more. Players can unlock Store items in two ways – with either a paid currency (War Bonds) or an earned currency (Merit) which is gained through Challenges. Certain cosmetics will not be available with Merit, but we will keep an eye on things and ensure the Store feels fair when players choose to engage with it.
To make sure Relic/Sega marketing can't easily delete evidence I took an archived snapshot;
"Cool things" = cosmetics only or corporate doublespeak for Battlegroups MTX?
For future reference and Sega bait and switch marketing. Make sure to remember this fact;
There is no mention of any Battlegroups being sold in the store.
This is very important. Remember this FACT.
What Is Bait and Switch?
Bait and switch is a morally suspect sales tactic that lures customers in with specific claims about the quality or low prices on items that turn out to be unavailable in order to upsell them on a similar, pricier item.
It is considered a form of retail sales fraud, though it takes place in other contexts. While many countries have laws against using bait and switch tactics, not all occurrences constitute fraud.
If Sega marketing planned to make money from Battlegroups MTX then this should have been advertised before launch.
If this bait and switch happen, then it's retail sales fraud.
Whatever can be proven in court or not, if Sega does this then they are no better than EA (criminal enterprise).
With suspected retail sales fraud, to put the money where my mouth is I'll pledge at least 500$ to a legal fund.
If enough gamers supported such efforts, then we could bring Sega to court.
Sure, CoH fans might not win the case.
Why is this important?
Because transparency is the best disinfectant.
A Bug's Life - 'Then they ALL might stand up to us';
Some proof of the “little guys” beating the big boys at their own game;
THE POSITIVE POPULIST ROOTS OF THE GAMERS’ REVOLT, 16th February 2021:
The “little guys” learned how to use the rigged stock market system to beat the big boys at their own game. By January 30, short-sellers had lost an estimated $19 billion on GameStop alone, and other heavily shorted stocks were hit as well. Hedge funds lost over $70 billion in January 2021, with GameStop jumping 1,000 per cent the last week of the month.
Are CoH fans, so naive thinking Sega marketing is not planning to monetize Battlegroups as they did with CoH2 commanders MTX (bait and switch marketing)?
CoH3 launch in less than a month so where are the Battlegroups showcase?
Funny how Sega wants to showcase all the faction trees but does not compare that with all the Battlegroups.
All faction trees showcase (without Battlegroups):
Battlegroup monetization schemes alone could easily decide the future of this game.
Yes, maybe there is a way to monetize Battlegroups.
I won't lift a finger to save Sega marketing, but fans deserve to know about the Sega train wreck that is coming your way.
Hardcore fans might know this info, but the average joe/newcomers don't necessarily know much about Battlegroups & CoH3 monetization schemes.
Similar to the CoH2 progression-based economy (War Spoils), Sega will use a half-baked progression to justify Battlegroups monetization.
Merit/Challenges progression-based economy = CoH3 free printing press.
But this MTX business model is flawed (for multiple reasons) so it's not a game-changer for either fans or Sega.
It's just an annoyance and Sega is the expert in shooting themselves in the foot.
A free printing press with merit/Challenges could also inflate/devalue the cosmetics MTX. If so, this could put more pressure on CoH3 Battlegroups MTX with deeper monetization schemes.
Or worse case;
When CoH2 and DoW3 post-launch MTX business models collapsed (CHASING THE GOLDEN GOOSE) and look how quickly Sega lost interest.
Company of Heroes 2: War Spoils Skydive Event;
Unfortunately, it's been 3 games in a row and Sega/Relic marketing still can't make a functional progression-based economy.
As confirmed below, there is no progression-based economy in Console Edition.
Company of Heroes 3: Console Edition FAQ:
Will CoH3's Console Edition be the same as the PC Edition?
At launch, the two editions of CoH 3 will be identical with some minor exceptions:
CoH3 Console Edition will feature full controller support.
CoH3 Console Edition will not have an in-game Store or Challenges.
CoH3 Console Edition will not feature modding support.
Select post-launch content, cosmetics, or gameplay additions will come to console after being released on PC. We plan to bundle standout content into more robust expansions for Console Edition owners.
Age of Empires 4 won’t have microtransactions or in-app purchases:
Xbox AoE4 marketing teams have done a better job learning from CoH2/DoW3 marketing mistakes.
Just use some common sense and CoH fans can see which MTX plans Sega has for CoH3 PC post-launch content.
Ironically, I think CoH Console Edition monetization schemes with "robust expansions" along with Xbox Game Pass are superior to PC post-launch content (a mess).
It's better to have no in-game store (robust expansions) vs a flawed in-game store and half-baked progression.
This MTX/progression shitshow goes beyond Sega's corporate greed.
Sega is also being incompetent and/or lazy.
CoH3 is not like Total War: WARHAMMER where Sega can make money from 40+ DLC in less than 7 years.
TW1 release date 2016 (to date 13 DLC):
TW2 release date 2017 (to date 22 DLC):
TW3 release date 2022 (to date 3 DLC):
Also a red flag;
Chris Casanova, Relic's Director of Live & Product (post-launch content) has abandoned CoH3 before launch:
More often than not, marketing is built upon a foundation of lies. Telling you comforting lies;
Bill Hicks (comedian) on EVIL Marketing;
Sega bait and switch marketing;
Using rigged arcade/gambling machines Sega marketing is also in the business of stealing money from kids.
This is not speculation as Sega has been sued for these highly immoral business practices.
I made a post about Sega's immoral gambling practices here;
Sega sued for ‘rigged’ arcade machine
My grandma actually used to work on these machines. And the test run up takes the key through all the key holes. Yes it is riged to only allow win for each item that is paid for, for example. If you have a $200 watch in there, it won't let a win until that item is paid for.
Fortnite made more than $9 billion in revenue in its first two years:
Rest assured, Sega wants a piece of the MTX pie. Big gaming wants racketeering and for that, they need more naive gamers such as EA FIFA sheeple. This is because that makes them an easy target for MTX exploitation and abuse of neuroscience (rigged dopamine-hamster wheels).
To keep the exploitation going Sega will likely recycle fans, even if that means going mobile or attracting the younger generations.
The younger generations are giving plenty of fuel to a new wave of MTX monetization practices.
After playing all factions I am a bit more optimistic towards this game and the biggest improvement is that they almost took nothing from that disaster COH2.
No, fans should be more cautious as you don't fully understand how Sega's marketing works and the current slippery slope (racketeering) towards pure insanity.
There is no honor among thieves.
It's not my job or someone else job to be a "white knight" babysitting you from immoral business ethics.
Except for minors who deserve more legal protection from abuse, adult gamers have to learn their lessons. If not, history will just repeat itself.
As a community, either assume some responsibility or learn the hard way. That is free will.
The Star Wars backlash and implementation of EA fifa business model (immoral business ethics) should have been a RED FLAG that no gaming IP is safe from highly immoral business ethics.
With few exceptions, CoH2/DoW3/CoH3 is being run by Sega marketing clowns.
As a protected corporate class, if you criticize them on LinkedIn say goodbye to your gaming career.
To give credit when it's due;
In comparison, Phil Spencer saved the Xbox Brand and this includes AoE IP.
Not only that, Phil Spencer convinced MS big tech overlords to postpone mobile gaming to favor Console/PC gaming.
Sega/Relic marketing did not save any Relic IP or preserved its legacy.
Not even Xbox marketing wanted to work with the former Relic Brand Director.
That should tell you something.
As when Xbox hires top marketing people for their best IPs the vetting process can take a long time as they check credentials.
This Xbox vetting process (sorting the wheat from the chaff) has been confirmed by former top marketing people.
Alex Price, Relic Studio Brand Director 2013-2018 (overrated marketing guy):
Leading the Sega/Relic charge "CHASING THE GOLDEN GOOSE";
Take note of Sega/Alex Price's corporate jargon "10-year portfolio plan" as no true gamer that cared about Relic's RTS legacy would use jargon like this.
In comparison, Phil Spencer as a gamer is not boasting about Xbox's "portfolio" on LinkedIn;
The big difference between Xbox's and Relic/Sega's marketing;
As the Emperor has no clothes, marketing people such as Alex Price can only do scripted interviews and/or answer softball questions from gamers.
Phil Spencer can do long non-scripted interviews with real gamers and also answer tough questions.
In short, Phil Spencer as a true gaming professional can play two hats in marketing (pro-Xbox and pro-fans) whereas Alex Price can only play one marketing hat (pro-Sega gaming amateurs/portfolio management).
Alex Delamaire. This guy deserves some CoH/AoE credit as two-hats PC marketing:
With DoW3 marketing. Relic/Sega said they cared about PC gamers.
They were lying.
Since DoW3. Look at Relic's hiring practices increasing portability.
DoW3 had two Executive Producers who both were pro-mobile gaming.
1) Stephen MacDonald, former DoW3 executive producer now EA mobile gaming:
2) Mike Swanson, the Executive Producer behind Age of Empires Online (mobile game) was hired by Relic in 2013 and worked there for 8 months as DoW3 Executive Producer:
The same year as DoW3 was released, Sega Europe got a new boss (Christopher Bergstresser) as President & Chief Operating Officer.
Top mobile gaming industry leader.
I am a Mobile and Video Game Executive transforming organizations with innovative growth, revenue streams, development methodologies and user acquisition strategies.
I align all ecosystems to drive sustained growth and product revenue.
From my early days leading the launch of ground-breaking entertainment with Sega and negotiating multimillion-dollar partnerships with Microsoft, Disney and ESPN for Konami, to recently uniting the mobile and web strategy for game developer / platform Miniclip, I have impacted almost every facet in the mobile, online and console gaming industry.
Christopher Bergstresser, Sega Europe boss leaves the company after just four months, Dec 12, 2017:
Relic leaves Dawn of War 3 behind as it moves on to new projects, 8 Feb 2018:
So as with DoW portable games, the apple doesn't fall far from the tree
"DoW4" = Mobile gaming. EPIC FAIL. Damage control>>>>CoH3:Toy Soldiers
DoW3/AoE4/CoH3= cartoonish artstyle & conflicting aesthetics.
Whether this is intentional or not, this is what happens when Relic's hiring practices are all over the place as jack-of-all-trades arts/RTS studio.
So do not expect marketing people on LinkedIn, to be honest about anything.
They are a protected Linkedin class.
On Linkedin, even EA Fifa marketing gets praised for being a great game.
Ofc, anyone with a logical thinking brain knows it's all marketing BS.
So to hire good marketing people, Relic/Sega hiring practices have to sort the corporate FRAUD/BS from the true gaming professionals.
I said this before and I'll say this again.
From 2013-2015 pro-EA marketing clowns were running CoH2. Then they moved on to greener pastures with DoW3. Then they ruined that. Oh well, poor sales.
Zero accountability and PROTECTED CLASS.
If consumers don't vote with their wallets?
Then this hostile marketing takeover will happen until the clowns have moved on to greener pastures;
Don't like fan abuse?
Then grow a backbone.
Don't be Sega's marketing lapdog/Mini Me.
Sooner or later the marketing clowns will run out of money.
Then who will be left to clean up their mess?
Knowledge is power.
With knowledge, fans tell the cockroaches to shovel their overrated marketing bs.
There is no honor among thieves.
There is honor among military vets;
Band of Brothers - The surrender of a German Colonel (a masterpiece in WW2 storytelling):
When a Bf-109 spared a stricken B-17;